MILESTONE MARKS 10 YEARS OF ‘WEAR BAMBOO, PLANT BAMBOO’ SUSTAINABILITY INITIATIVE
UBUD, BALI, INDONESIA (August 8, 2017) – Luxury brand John Hardy, known for its artisan handcrafted jewelry, is excited to celebrate the planting of its one millionth bamboo seedling in Bali, which coincides with the 10th anniversary of the company’s ‘Wear Bamboo, Plant Bamboo’ initiative. Through the program, seedlings are planted as a result of each purchase from the John Hardy Bamboo collection.
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On, Friday, August 4, John Hardy CEO Robert Hanson planted the one millionth seedling on the grounds of the brand’s workshop and design studio, situated just outside of the Ubud creative hub. Hanson was joined by creative director Hollie Bonneville Barden, the John Hardy Bali-based design team, and local government and community leaders, including the Head of Environment Bali and Head of Badung Regency.
Through ‘Wear Bamboo, Plant Bamboo,’ John Hardy has allowed its clients to join the company in its effort to offset carbon emissions. The planting of bamboo helps purify air and water, and seedlings given to local families are accompanied by sustainable cultivation training, resulting in environmental benefits during growing and income upon harvest.
“For over 42 years, John Hardy has maintained its dedication to sustainability. From the materials used in our pieces to the construction and operation of our workshop in Bali, sustainability is woven into every aspect of our brand,” says John Hardy CEO Robert Hanson. “Our ‘Wear Bamboo, Plant Bamboo’ program is an important part of this mission. In only 10 years, we are honored to have planted enough bamboo seedlings to cover New York City’s Central Park six times over.”
This initiative is one of John Hardy’s many sustainable and philanthropic efforts, designed to give back to the environment and local community in Bali, improving the island’s ecosystem, air and water for future generations.
ABOUT JOHN HARDY
Established in Bali in 1975,John Hardy is dedicated to the creation of ultimate beauty through artisan handcrafted jewelry. Our master artisans honor original craft through the perfection of modern design, creating timeless one-of-a-kind pieces that are brilliantly alive. Each of John Hardy’s distinctive collections conveys evocative symbolism and honors the transmission of creative energy from the artist to the wearer. Since inception, the company has been deeply rooted in the essential values of community, artisanship and sustainability.