Quality Endures. Craft Shines.
Shinola was founded in 2011 as a watch manufacturer based in Detroit, Michigan - with the goal of competing against Swiss watchmakers on a high quality product. While helping revitalize the surrounding community through investment and job creation, Shinola built a state-of-the-art watch factory where extensive training in assembling watches and movements created a team of highly skilled craftspeople.
Offering a selection of classic but thoroughly modern styles, Shinola’s watches are both beautiful and built to last.