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In 1860, at the age of 20, Edouard Heuer founded his own watchmaking workshop in the Swiss Jura. The creation of the Mikrograph in 1916, the sponsorship of Formula 1 teams in the 1970s and the launch of the first luxury connected watch in 2015 have since demonstrated, among other things, its unique spirit.
Always in search of ultimate precision, technical innovations and disruptive design, TAG Heuer - based in La Chaux-de-Fonds, Switzerland - has four production sites that master the entire watchmaking process. The brand maintains an active presence on all continents through 4,500 points of sale, including 170 TAG Heuer stores accessible from www.tagheuer.com in some countries.
TAG Heuer watches are conceived for those who like to live up to challenges. The growing influence of the Swiss Watchmaker is based on three pillars: sport, lifestyle and heritage. A unique communication embodied by partnerships and ambassadors, who convey the brand's open-mindedness and accessibility. The most prestigious and avant-garde names join TAG Heuer. Among them: the Red Bull Racing Formula One team, the Monaco Formula 1 Grand Prix, the Formula E championship, the world's top football leagues, Manchester United, trendsetter Cara Delevingne and actors Chris Hemsworth and Patrick Dempsey.
#DontCrackUnderPressure is much more than a claim: it’s a state of mind.

Showing 1–24 of 56 results

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Tag Heuer Aquaracer

$2,700
From the Aquaracer collection, this 43mm stainless steel quartz watch features chronograph functions, luminescent indexes, date display and 300m water resistance on a metal bracelet with diving extension.
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Tag Heuer Aquaracer

$2,800
From the Aquaracer collection, this 43mm stainless steel quartz watch features chronograph functions, luminescent indexes, date display and 300m water resistance on a metal bracelet with diving extension.
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Tag Heuer Aquaracer

$1,950
From the Aquaracer collection, this 43mm stainless steel and aluminium quartz watch features date display, luminescent indexes and 300m water resistance on a rubber strap.
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Tag Heuer Aquaracer

$1,950
From the Aquaracer collection, this 43mm stainless steel and aluminium quartz watch features date display, luminescent indexes and 300m water resistance on a rubber strap.
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Tag Heuer Aquaracer

$2,000
From the Aquaracer collection, this 43mm stainless steel and aluminium quartz watch features date display, luminescent indexes and 300m water resistance on a Nato strap.
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Tag Heuer Aquaracer

$2,600
From the Aquaracer collection, this 43mm stainless steel and ceramic quartz watch features date display, luminescent indexes and 300m water resistance on a rubber strap.
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Tag Heuer Aquaracer

$2,050
From the Aquaracer collection, this 40mm stainless steel and aluminium quartz watch features date display, luminescent indexes, alarm function and 300m water resistance on a metal bracelet with diving extension.
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Tag Heuer Aquaracer

$1,900
From the Aquaracer collection, this 41mm stainless steel quartz watch features date display, luminescent indexes and 300m water resistance on a metal bracelet with diving extension.
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Tag Heuer Aquaracer

$1,900
From the Aquaracer collection, this 41mm stainless steel quartz watch features date display, luminescent indexes and 300m water resistance on a metal bracelet with diving extension.
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Tag Heuer Aquaracer Calibre 16

$4,600
From the Aquaracer collection, this 43mm stainless steel and ceramic automatic watch features chronograph functions, luminescent indexes, date display, 42 hour power reserve and 300m water resistance on a metal bracelet with diving extension.
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Tag Heuer Aquaracer Calibre 16

$4,600
From the Aquaracer collection, this 43mm stainless steel and ceramic automatic watch features chronograph functions, luminescent indexes, date display, 42 hour power reserve and 300m water resistance on a metal bracelet with diving extension.
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Tag Heuer Aquaracer Calibre 5

$3,100
From the Aquaracer collection, this 43mm stainless steel and ceramic automatic watch features luminescent indexes, date display, 38 hour power reserve and 300m water resistance on a rubber strap.
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Tag Heuer Aquaracer Calibre 5

$3,300
From the Aquaracer collection, this 43mm titanium and ceramic automatic watch features luminescent indexes, date display, 38 hour power reserve and 300m water resistance on a nylon strap.
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Tag Heuer Aquaracer Calibre 5

$3,500
From the Aquaracer collection, this 43mm titanium and ceramic automatic watch features luminescent indexes, date display, 38 hour power reserve and 300m water resistance on a Nato strap.
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Tag Heuer Aquaracer Ladies

$4,850
From the ladies Aquaracer collection, this 32mm stainless steel quartz watch features a mother-of-pearl dial with diamond bezel and hour markers, date display, and 300m water resistance.
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Tag Heuer Aquaracer Ladies

$4,600
From the ladies Aquaracer collection, this 35mm ceramic and stainless steel quartz watch features a diamond bezel, luminescent indexes, date display, and 300m water resistance on a ceramic bracelet.
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Tag Heuer Carrera Calibre 16

$5,100
From the Carrera collection, this 41mm stainless steel automatic watch features chronograph functions, date display, luminescent indexes, 42 hour power reserve and 100m water resistance.
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Tag Heuer Carrera Calibre 16

$5,100
From the Carrera collection, this 41mm stainless steel automatic watch features chronograph functions, date display, luminescent indexes, 42 hour power reserve and 100m water resistance on a leather strap.
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Tag Heuer Carrera Calibre 16

$4,900
From the Carrera collection, this 41mm stainless steel automatic watch features chronograph functions, date display, luminescent indexes, 42 hour power reserve and 100m water resistance.
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Tag Heuer Carrera Calibre 16

$5,350
From the Carrera collection, this 41mm stainless steel automatic watch features chronograph functions, date display, luminescent indexes, 42 hour power reserve and 100m water resistance on a leather strap.
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Tag Heuer Carrera Calibre 16 Day-Date

$6,500
From the Carrera collection, this 43mm black PVD-coated titanium and ceramic automatic watch features chronograph functions, date and day display, luminescent indexes, 42 hour power reserve and 100m water resistance on an alligator leather strap.
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Tag Heuer Carrera Calibre 16 Fangio Edition

$4,900
From the Carrera collection, this Fangio Edition 41mm stainless steel automatic watch features chronograph functions, date display, luminescent indexes, 42 hour power reserve and 100m water resistance.
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Tag Heuer Carrera Calibre 5

$3,100
From the Carrera collection, this 39mm stainless steel automatic watch features date display, luminescent indexes, 38 hour power reserve and 100m water resistance.
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Tag Heuer Carrera Calibre 5

$5,400
From the Carrera collection, this 39mm stainless steel and rose gold-plated automatic watch features date display, luminescent indexes, 38 hour power reserve and 100m water resistance.