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In 1860, at the age of 20, Edouard Heuer founded his own watchmaking workshop in the Swiss Jura. The creation of the Mikrograph in 1916, the sponsorship of Formula 1 teams in the 1970s and the launch of the first luxury connected watch in 2015 have since demonstrated, among other things, its unique spirit.
Always in search of ultimate precision, technical innovations and disruptive design, TAG Heuer - based in La Chaux-de-Fonds, Switzerland - has four production sites that master the entire watchmaking process. The brand maintains an active presence on all continents through 4,500 points of sale, including 170 TAG Heuer stores accessible from www.tagheuer.com in some countries.
TAG Heuer watches are conceived for those who like to live up to challenges. The growing influence of the Swiss Watchmaker is based on three pillars: sport, lifestyle and heritage. A unique communication embodied by partnerships and ambassadors, who convey the brand's open-mindedness and accessibility. The most prestigious and avant-garde names join TAG Heuer. Among them: the Red Bull Racing Formula One team, the Monaco Formula 1 Grand Prix, the Formula E championship, the world's top football leagues, Manchester United, trendsetter Cara Delevingne and actors Chris Hemsworth and Patrick Dempsey.
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