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Founded by Louis-Ulysse Chopard in 1860, Chopard is one of only a few select luxury brands to offer high and fine jewellery collections, plus iconic watches. The family-owned Swiss firm is synonymous with innovation and creativity, making Chopard jewellery the perfect partner for the Cannes Film Festival. Since 1998, Chopard has sponsored the festival and become world famous for its Cannes jewellery. Ever year Chopard launches a Red Carpet jewellery collection of one-of-a-kind creations, and the Maison is also responsible for the design of the Palme d'Or trophy - the highest prize awarded at the festival. In recent years, Chopard has made a commitment to sustainability by announcing its journey to sustainable luxury in collaboration with Livia Firth of Eco-Age, unveiling a Green Carpet collection of high jewellery aimed to set an example in promoting ethical jewellery. All pieces in the collection, together with several watches, are created from Fairmined gold.
Another string to its fine jewellery bow is the Chopard Happy Diamonds collection of pendants, rings, necklaces and watches, while the Chopard Happy Sport watch, with mobile diamonds twirling playfully around the dial, is still enjoying success after more than 20 years.
Chopard Mille Miglia Limited Edition 2022 Race Edition 44 168571-6004
Chopard Mille Miglia Limited Edition 44mm 18kt rose gold and stainless steel automatic chronograph featuring a silver dial, navy blue bezel and date indictor on a brown leather strap with folding buckle. Water resistant to 100m. Screw-down crown. Limited Edition of 250pcs.
Since its revival in 1977, the 1000 Miglia race has continuously set the engines of legendary cars and the hearts of competitors throbbing over a 1,600 km loop through San Marino, Rome, Siena and Florence. As the main partner and official timekeeper of the event since 1988, Chopard is renewing its commitment once again this year, unveiling the Mille Miglia 2022 Race Edition chronographs for the occasion.
Chopard Mille Miglia GTS 43 Azzurro Power Control 168566-6002
Chopard Mille Miglia GTS Azzurro 43mm stainless steel & 18kt rose gold automatic watch featuring a blue dial, rose gold luminescent markers, power reserve and date indicator on a blue leather/rubber strap with folding buckle. Water resistant to 100m. Screw-down crown. Limited Edition of 500pcs.
Each year, Chopard’s commitment to this event provides an opportunity for the Maison’s co-president Karl-Friedrich Scheufele to show his passion for motor cars, by taking part in the 1,000 mile (1,600 km) endurance race that sees competitors complete a loop from Brescia to Rome and back. And each year, the Maison unveils a new collection of Mille Miglia watches to celebrate what is regularly dubbed the most beautiful race in the world.
