Rolex Datejust 31 Oyster, 31 mm, Everose gold M278275-0029

$45,550.00

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Model availability
Rolex m278275 0029 drp upright bba with shadow d1b95e3c c792 4be1 86c3 59e35af3defc

Suggested retail price exclusive of tax.

The suggested price can be modified at any time without notice.

  • Reference

    278275

  • Model case

    Oyster, 31 mm, Everose gold

  • Water-resistance

    Waterproof to 100 metres / 330 feet

  • Bezel

    Fluted

  • Dial

    Aubergine set with diamonds

  • Bracelet

    President, semi-circular three-piece links

  • Movement

    Perpetual, mechanical, self-winding

  • Calibre

    2236, Manufacture Rolex

  • Power reserve

    Approximately 55 hours

  • Certification

    Superlative Chronometer (COSC + Rolex certification after casing)

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Aubergine Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Rolex m278275 0029 dial

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Rolex m278275 0029 bezel

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

m278275 0029 material
Rolex official retailer

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Knar Jewellery is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

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