Geneva, Switzerland, April 14: Summer vibes at NORQAIN during Watches and Wonders Geneva 2026 as the family-owned independent Swiss watchmaker continues its playful “Enjoy Life” series of watches, which debuted last year with the “Ice Cream” edition, a runaway success that became one of the watches of the year.
NORQAIN is delighted to introduce the Freedom Chrono Enjoy Life “Sprinkles”, a vibrant new chapter in the collection. Featuring a dial inspired by colorful sprinkles, the watch captures the brand’s signature warmth and optimism. More than a playful design element, the sprinkles symbolize the importance of finding joy even in challenging times. Like the small topping that makes an ice cream special, these bright accents are designed to bring a smile to the wearer’s face and serve as a reminder that life is meant to be enjoyed.
The Freedom Chrono Enjoy Life “Sprinkles” is based on NORQAIN’s sporty, free-spirited Freedom 60 Chrono. The 40mm stainless steel watch comes with a choice of two dials in either “Strawberry” or “Blue Raspberry”. Both feature matt dials decorated artistically, inspired by the timeless colourful soft ice cream topping. These are finished in Super-LumiNova® so they glow blue in the dark.
Continuing the whimsical summer theme, once every seven days the date window between 4 and 5 o’clock is filled with a soft ice cream covered in sprinkles. This cheerful motif serves as a weekly reminder to "Enjoy Life".
“Last year’s launch of the Enjoy Life concept made me incredibly proud. Seeing people connect emotionally with the watch and the idea behind it was something special,” said NORQAIN Founder and CEO Ben Küffer. “With the Freedom Chrono Enjoy Life ‘Sprinkles’ we simply want to have some fun. Like sprinkles on a soft ice cream, it’s about the little things that make life sweeter. The world can feel heavy with bad news, but our message is simple, life is a gift and life is short. Enjoy the freedoms you have, celebrate the good moments, treasure time with family and friends and make the most of every minute. Sometimes the simplest things bring the greatest joy.”
The Freedom Chrono Enjoy Life “Sprinkles” features a 40mm case in 316L stainless steel and is available either on a stainless steel bracelet or on a white rubber strap decorated with additional sprinkles that glow in the dark, with a choice of folding clasp or pin buckle. It’s equipped with a double anti-reflective, scratch-proof, box-type sapphire glass on top and a flat sapphire glass on the case back that’s printed with the words “Enjoy Life” and special edition markings. Its chronograph function is operated via stainless steel vintage pump pushers at 2 and 4 o’clock.
The watch’s mechanical movement is NORQAIN Calibre N19, an automatic chronograph finished with a bespoke NORQAIN oscillating weight. This delivers an impressive 62-hour power reserve and gives the watch its tri-compax dial layout, with a 30-minute chronograph counter at 3 o’clock, a 12-hour chronograph counter at 6 o’clock and small seconds at 9 o’clock. Chronograph seconds are measured by a sweeping central seconds hand. A tachymeter scale around the dial’s outer edge for calculating speed over a known distance adds functionality, balance and sportiness.
Further quality signifiers include a screw-down crown engraved with the NORQAIN logo, ensuring water resistance to 100 metres; diamond-cut, rhodium-plated hands and hour markers; and Super-LumiNova® inserts in the hour and minute hands and hour markers for enhanced low-light legibility.
The watch also features a NORQAIN plate on the left case flank, a company signature that can be personalised with an engraving according to a client’s wishes.
The Freedom Chrono Enjoy Life “Sprinkles” is the second in NORQAIN’s celebrated “Enjoy Life” series of watches and follows last summer’s debut piece, which featured a dial split into blue, pink and pistachio thirds, as well as an ice cream date indication.
The playful spirit that defines the Freedom Chrono Enjoy Life “Sprinkles” will also inspire NORQAIN’s booth at Watches and Wonders Geneva 2026. Visitors to the stand will be offered a soft ice cream with sprinkles as they pass through.
Through the spring and into summer, NORQAIN will build this concept into a busy international event schedule. The company will treat its guests to soft ice cream with sprinkles at events throughout the year, spreading the fun, warmth, positivity and optimism around the world.
ABOUT NORQAIN
Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch brand based in Nidau, Bienne, at the heart of the Swiss watch industry. With a board of watch industry experts and elite athletes – including Jean-Claude Biver as Advisor – NORQAIN is driven by a spirit of innovation, independence, and passion. The brand’s three collections – Independence, Adventure, and Freedom – are exclusively equipped with mechanical automatic movements. NORQAIN introduced two Manufacture Calibres in collaboration with Kenissi, followed by a flyback chronograph calibre developed with Manufacture AMT. These innovations reinforce NORQAIN’s dedication to Swiss craftsmanship and cutting-edge technology. As the Official Timekeeper of the BMW BERLIN-MARATHON, NORQAIN is a proud partner of an Abbott World Marathon Major. The brand is also the Official Timekeeper of the Spengler Cup Davos, and the Official Watch Licensing Partner of the Swiss Football Association. In addition, NORQAIN is the Official Timekeeper of Soccer Aid for UNICEF, the world’s largest charity football match, underlining our commitment to making a meaningful difference for families in need. The latest addition to our global partnerships is the National Hockey League (NHL), where NORQAIN proudly serves as the Official Luxury Sports Watch of the NHL. NORQAIN watches are available worldwide, with retail partners across Europe, the US, Japan, and Asia, including Bucherer, Wempe in Germany, Ben Bridge, Westime, and Reeds in the US, L’Oro in Canada, Seddiqi in Dubai, Ethos Watches in India, and over 30 points of sale in Japan. NORQAIN continues to expand its retail presence with flagship boutiques in Zermatt, Singapore, and Zurich. The brand will once again be part of Watches and Wonders Geneva in 2026, underscoring its commitment to Swiss watchmaking and innovation.
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